For Fall-Winter 2017 Sportmax returns to the meticulous codes of its Italian sportswear origins. The elan of clean lines is enhanched this season with meticulously researched technical materials, while a new electric mood is sourced by the collection's dynamic, raw energy.
Innovative, seductive and special: SPORTMAX, launched in 1969, has been one of the top-of-the-range brands of Max Mara, the large industrial group based in Reggio Emilia, for over 40 years. It boasts 2,258 stores, with collections presented in over 10,000 multi-brand stores in 105 countries world-wide, making it one of the most important manufacturers of prêt-à-porter (ready-to-wear) fashion both in Italy and at international level.
Designed for women with self-confidence who face life with determination and joie de vivre, constantly looking for only the best to be beautiful and seductive: this is Sportmax today. All the proposals of SPORTMAX are, in fact, made with care, precision and precious materials and aimed at women who are rather fashion conscious than trend victims. Each garment is studied meticulously down to the last detail (from the choice of fabric, to the cut, the assembly and luxury finishing details) in the name of a new type of tailoring for women, poetic and up-to-the-minute, to enhance and bring out the best in the woman who wears it, with great care to innovative elements, wearability and fit, true and proper strengths of the many consolidated benchmark items in today’s wardrobe.