Here is The Cube
Easy living. Here is The Cube collection represents the avant-garde »easy living« spirit of contemporary dressing.
The collection is named after a small cube bag, that accompanies each garment, so that it can be folded into the bag for storing. Clothes are actually 2-in-1, as they can be worn on both sides
Added Sophistication. Accessories to complement your outerwear and style it with ease. From collars to jewel details, transformation is key.
In 1951, Achille Maramotti, freshly graduated in law, decided to dedicate himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Reggio Emilia. His desire was to produce high-quality manufactured women's clothing. This was a somewhat avant-garde idea in the Italy of the time, where fashion was still an exclusively hand-crafted activity. The Max Mara’ s headquarters in via Fratelli Cervi, Reggio Emilia, photograph from the Sixties.
The Max Mara collection is dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated and refined image, a look in line with the trends and suitable for the different occasions of modern life.