Max Mara works the classics; epic tales, myths and legends that illuminate human experience. Now, after aeons in obscurity, Max Mara restores Amphitrite to her throne. Reflected in the details are serpentine volants like the rippling forms of exotic marine life. Max Mara imagines a modern Amazonian: proud, fierce and valiant. Prepared for a sea adventire, or just a rainy trip across town to the office.
In 1951, Achille Maramotti, freshly graduated in law, decided to dedicate himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Reggio Emilia. His desire was to produce high-quality manufactured women's clothing. This was a somewhat avant-garde idea in the Italy of the time, where fashion was still an exclusively hand-crafted activity. The Max Mara’ s headquarters in via Fratelli Cervi, Reggio Emilia, photograph from the Sixties.
The Max Mara collection is dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated and refined image, a look in line with the trends and suitable for the different occasions of modern life.